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Evidence Guide: BSBMKG554 - Plan and develop public relations publications

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG554 - Plan and develop public relations publications

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare to develop public relations publications

  1. Identify objectives, needs, and audience for public relations publications
  2. Conduct research according to objectives and needs
  3. Summarise findings to relevant stakeholders
  4. Analyse and select criteria for segmenting audience according to research findings and objectives
  5. Define target audience in terms of prospective readers of the publications
  6. Develop target audience profile according to organisational requirements
Identify objectives, needs, and audience for public relations publications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct research according to objectives and needs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Summarise findings to relevant stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and select criteria for segmenting audience according to research findings and objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define target audience in terms of prospective readers of the publications

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop target audience profile according to organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan public relations publications

  1. Document and obtain agreement on publication objectives and central message from relevant personnel according to legal and regulatory requirements
  2. Select team members to assist with planning according to skill and knowledge requirements
  3. Develop and obtain agreement on budgets and schedules from relevant stakeholders
  4. Identify appropriate suppliers of products and services and obtain quotations, as required
  5. Develop criteria to test and evaluate success of the publication
Document and obtain agreement on publication objectives and central message from relevant personnel according to legal and regulatory requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select team members to assist with planning according to skill and knowledge requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and obtain agreement on budgets and schedules from relevant stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify appropriate suppliers of products and services and obtain quotations, as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop criteria to test and evaluate success of the publication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and evaluate public relations publications

  1. Design and write publication text according to communication objectives and house style
  2. Test document with relevant stakeholders and incorporate findings in the final publication
  3. Select and contract suppliers to complete publication production processes
  4. Distribute publication according to public relations plan and legal and regulatory requirements
  5. Evaluate publication in line with stakeholder feedback and against evaluation criteria
Design and write publication text according to communication objectives and house style

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Test document with relevant stakeholders and incorporate findings in the final publication

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and contract suppliers to complete publication production processes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Distribute publication according to public relations plan and legal and regulatory requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate publication in line with stakeholder feedback and against evaluation criteria

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least one public relations document.

In the course of the above, the candidate must:

identify and obtain agreements for team members budgets, schedules and good and services suppliers to prepare publication assessment criteria

develop, test and evaluate the public relations documents.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

contents of public relations brief including:

target audience segmentation

research objectives

methodology

time schedule

budget

internal and external factors that impact effectiveness of publications

internal and external factors that may impact publication requirements

primary and secondary research methods and use in public relations

criteria used to select team members

suppliers who may be required to complete publication production processes

key provisions of relevant legislation, codes of practice and national standards that affect public relations

relevance of ethics to public relations.